Offline media planning and buying is a strategy used by businesses to reach their target audience using traditional media outlets. It can be an effective way for businesses to get their message in front of people who may not have seen it otherwise, or who may not be familiar with the company.

With offline media planning and buying, you can plan out your approach to different types of media outlets, including print advertising, television commercials, radio spots and billboards. These will be tailored specifically to fit the needs of your business—whether that means reaching a specific demographic or targeting a particular location.

In order to plan and buy offline advertising, you must first identify your target audience.  We can help you determine which type of targeting works best for your business.

Once you have identified your target audience, we will create a media plan that includes the channels your brand should use and how frequently they should be used .

We will also create a budget that fits within your company’s financial parameters so that there are no surprises when it comes time to pay for each channel involved in the campaign.

Next, we will create a schedule for each channel according to how often it will be used throughout the duration of the campaign.

This ensures that people see your ads as often as possible without getting sick of seeing them too often at once!