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Customer in the Lead
Raydan Company has placed its customers at the forefront of the elements that lead to success, rather it has elevated it to the rank of holder of the key to excellence and has been able to keep pace with the development in the world of Arabic foods and cuisines of a well-known local character. The officials of Raydan restaurants have realized that competing for the top and ascending to it can only be with the testimony of the customer who knows The value of the authentic taste, so it made the customers a focal point that was a guarantee of elevation and elevation, and with the successive certificates and awards won by restaurants in several forums, the word of praise and admiration remains for the joy of the workers in this place.
Arabic Hospitality
Harmonizing with customers’ taste, keeping pace with their ambitions, reading their dreams and aspirations was a difficult task undertaken by a work team with an expert eye and knowledge of what the customer wants and what he wishes? Therefore, Raydan restaurants, in all its branches, came with creative sessions, authentic Arab hospitality, perfect services, and an atmosphere that opens up the appetite of those seated. Raydan Company established its first branch during the era of the founder, Sheikh / Awad Allah Al-Salami (may God protect him) in the year 1416 AH, and its first branch was in Al-Safa neighborhood, and after that the openings continued until the branches reached 18 integrated branches inside the Kingdom and two branches outside it, which includes food halls Luxurious with elegant decorations that suit the Arab taste and family atmosphere.
Manpower
The selection of workers is a special advantage in Raydan, where they were selected on a highly sensitive scale, while adhering to the terms of experience, giving, outstanding performance, skill, and right. The workers succeeded in pushing the locomotive of success and transferred the ideal image of the group from the local framework to the Arab, so that the fragrant story of Raydan spread with the fragrant service, taste, generosity and atmosphere. Friendly.
Business Model
Company strategy:
- Developing meals that can be prepared in a shorter time to meet the needs of the market.
- Granting commercial franchise branches (franchises) in geographical areas other than the company’s branches.
- Developing and improving the internal designs of the branches by applying the new identity of the company.
- Maintaining the company’s brand by promoting the name and brand locally and abroad.
- Continuing to improve operational and marketing processes, product quality, and community engagement.
- Concluding strategic agreements with the company’s main suppliers while diversifying the sources of the company’s operational needs.
- Attracting qualified Saudi human resources that support the company’s strategic plan for growth and expansion.
