Abdullah Danbar

Biography

  • Abdullah Danabr is a specialist in marketing that includes ATL and BTL strategies and advising notable companies. He carries extensive experience in the automotive field with more than 16 years. Danabr joined DIGITECT operations as an Activation director.
  • Prior to joining DIGITECT, Danabr was a Marketing Manager for Maserati Saudi Arabia for two years. Also, he was a Marketing Manager for Porsche Saudi Arabia for 7 years. He was responsible for managing the brand, promotion and positioning, products, and the services they offer. Besides, attracting more customers to purchase from the company and to raise the brands awareness through the creation of creative marketing campaigns.
  • Danabr also held the role of Head of Marketing for the Golden Ball Award for the Saudi league, in cooperation with the official sponsor “Nojoum Almlaeb” as previously named. He was also the General Manager of Events at Lamasat Okaz Company. Moreover, he obtained the general manager position at Blue Diamonds Events Company, where he managed 40% of Jeddah Season`s activities located near the waterfront area.
  • Danabr was also the founder of the Maserati car owners club in the Saudi region.
  • Danabr graduated from Cambridge College with a degree in marketing.
  • Favorite quote: “Ambition has no limits”.
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Ilayda Sendur

Biography

  • Ilayda Sendur is a professional in the creative and marketing field with a broad experience. Ilayda is a senior account manager at Digitect. She is responsible for overseeing brands accounts, creating marketing strategies, and content for the clients.
  • Prior to joining Digitect, Ilayda was a country manager at The Business Year in Abu Dhabi (2018), she served as a key player in the development and signing of MoUs and partnership with local authorities, lobbies, and government institutions, moreover she interviewed more than 200 C-Level executives for a country based economic report. Ilayda held the position of country manager in Saudi Arabia (2020). She also worked in Muscat, Oman as the assistant county manager (2018).
  • Ilayda also worked at Ernst & Young at Istanbul, Turkey, as an international Tax consultant (2017 – 2018) where she handled performing a detailed risk assessment of customers duties and other sanctions, in addition to delivering findings to senior management.
  • One of her greatest accomplishments is getting her article Ernst & Young’s Tax Issue published in Feb 2018.
  • Ilayda is a graduate of international business and trade at Ozyegin University, Istanbul, Turkey, (2017).
  • Ilayda adores travelling. It gives her the pleasure of making new encounters, trying new food recipes, and exploring famous attractions.
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