The SEO Audit Process

SEO

If you’re looking for serious business growth, SEO, or search engine optimization is the strategy for you. Why does it work? Simple! It targets the users that are most likely to convert on your website, and takes them there.

A custom SEO campaign with Digitect targets on-page and off-page SEO, which includes things like keyword research and content implementation, to help your most valuable audience find you online.

Not only that, but our award-winning team of SEO experts (and your dedicated account manager) will analyze the results of your business’s SEO strategy to ensure that your campaign is performing at its best.

Are you ready to start optimizing your site for organic search? Contact us online to chat with an experienced strategist from our SEO team about not only improving your company’s search engine rankings but also earning more revenue from them.

SEO Report

Are you having trouble ranking in the major search engines, and you’re not sure exactly why? Digitect, a leader in search engine optimization, can conduct an SEO audit and create an actionable strategy to help you maximize your visibility online.

ABOUT OUR SEO AUDIT SERVICE

The SEO audit process begins with an overall analysis of your website to assess what action is needed to best optimize it for search engines. Based on this analysis, Digitect offers recommendations for improving your website to boost your overall search engine rankings. These recommendations may include, but are not limited to, duplicate content, broken links, dangling links, similar title tags, duplicate meta descriptions, web copy editing, HTML validation, browser and resolution compatibility, page loading times, search engine rankings, site statistics, and error pages. All of this is included in both our off and on page SEO audit.

All of the factors listed above are just some of the many elements Digitect will address during the SEO audit process. Each of these factors provide some type of impact in attracting search engine crawlers and — by extension — customers to your site. Our full SEO audit will show us exactly where you can improve so you can start ranking better in search engines.

The SEO audit project duration is approximately one month. Our full SEO audit service takes 30 days for the basic plan and 45 days for the market leader option. During this time, Digitect will completely analyze and assess your website with our SEO audit services to determine the best strategy for you moving forward, and provide advice on what to change so that your site performs better in organic search rankings. Afterward, we’ll show you our SEO audit report so you can see areas of potential improvement in detail.

You can find more information on our SEO audit pricing in the chart below.

ON-PAGE FACTORS AFFECTING SEO

What’s the point in having an attractive website if no one ever sees it? We’ve seen a lot of clients who have beautiful, engaging, and well-crafted websites that just can’t rank in search engines, and they don’t understand why. Why doesn’t a website rank well if it’s attractive and has a lot to offer?

Frequently, the issue in these situations is content in one form or another. This could mean not enough content on each page (“thin content”), similar or missing title tags and meta descriptions, or multiple URLs pointing to the same page (“duplicate content”). Digitect will identify these on-page ranking barriers and recommend the necessary changes all with an SEO audit. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.

OFF-PAGE FACTORS AFFECTING SEO

Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed.

The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at Digitect, we have a suite of services enabling off-page analysis and comparison. Digitect will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online.

.HTACCESS

The .htaccess file is a distributed configuration file. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.

ROBOTS.TXT

The robots.txt file placed in the root of a website prevents web spiders from accessing specific folders on your website. It is important to follow a specific format when optimizing this file. This file is typically used for folders that dilute the theme of your website or folders providing a dead end to robots, such as PDF files.

SITEMAP

The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. This file provides a link and a short description of that link for each page of your site, prioritizing each page and providing a hierarchy of the most important pages on your site to the least important pages on your site.

ADDITIONAL SERVER CONFIGURATION FACTORS

Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. Digitect will identify and determine the best way for you to optimize these files to ensure positive results.

HOW DO I GET STARTED WITH A SEO AUDIT?

Simply call or email one of our Internet marketing experts via the contact information below to start your SEO site audit. Our team will work with you to determine which of our two SEO audit service plans are best for your website, then schedule the process when it’s right for you. At the end, we’ll present you with a report of our findings, and walk you through the next steps in getting your website ranking highly.

Whether you want a local SEO audit or you’re looking for a third party to conduct an online SEO audit, Digitect is your reliable, professional, and affordable solution.

SEO Pricing
The cost of SEO services varies depending on what is included. Most SEO projects in 2018 cost between $150-$2,000/month based on the scope of the project. A one-time project will range between $3,000-$25,000 and hourly rates for consultants fall between $40-$200/hour.

RESEARCH

When we kick-off an SEO campaign, we begin by doing a deep dive into your company, your website, your competitors and your industry. We put on our detective hats and use data to put together a roadmap for your website.

  • In-depth Competitor Analysis
  • Site & Server Analysis
  • Analyze 200+ On-Site SEO Factors

OPTIMIZE

From IA to UX, we make hundreds of changes both big and small to your website designed to better help Google understand who you are.

  • Attention-grabbing titles & meta descriptions
  • Improve usability
  • Update Site Architecture

CONTENT

  • Website Copy That Converts
  • Longform Copy That Educates
  • Informative Blog Posts That Intrigue

KEYWORDS

TESTING

Local SEO

Do you want to enhance your local search engine presence and achieve top rankings in Google? Digitect is a local SEO company with proven results and expertise in optimizing your site for the most saturated search experience possible. Find out why Digitect is the best SEO company for the job.

WHEN TO CONSIDER GOOGLE MAPS SEO

But before you settle on local SEO services for your business, consider your target market. There are many industries that would do well to optimize their site for Google Places — namely local companies that want to show that they are a local company. As a local SEO company, we’ve learned which businesses benefit most from local listings.

This is by no means an exhaustive list, and it’s possible that your business can still benefit from local SEO consultants even if it’s not in one of the industries listed above. Local SEO services for businesses can take many different forms and work for many different business models. Give us a call today to see how we can help your local company with its SEO efforts!

GOOGLE BUSINESS VIEW: 360° VIRTUAL TOURS OF YOUR BUSINESS

GOOGLE BUSINESS VIEW PRICING ESTIMATES

Ecommerce SEO
When you have an online store, you know that it’s extremely important to drive people to your website. However, you might find yourself struggling to rank in searches, or to get the desired amount of traffic.

HOW DOES DIGITECT PICK ECOMMERCE SEO PRICING?

 

WHY DOES ECOMMERCE NEED SEO?

WHAT’S DIGITECT’S SEO PROCESS FOR ECOMMERCE?

HERE'S HOW WE START OUR ECOMMERCE SEO PROCESS FOR OUR CUSTOMERS, AND WHAT YOU CAN EXPECT WHEN YOU WORK WITH US.

READY TO MAKE YOUR STORE MORE VISIBLE ONLINE?

 

VALUE OF OUR SEO AUDIT SERVICES​

Strategy and execution. These two factors are fundamental to Digitect’s approach to SEO. Personalized to your business, it not only grows your organic Google footprint but also helps to develop your real-world business by integrating with your overall marketing plan.

We know you are different, every client is. Our SEO consultants spend time getting to know your business, competitors, goals and the market you exist in to completely understand what is valuable to your business. All this happens even before you have engaged our services through our dedicated research team.

Once we have aligned our focus and agreed on success metrics, our technical teams work to bring your bespoke SEO strategy to life. Coupled with our proprietary mix of analytics and optimisation tools, your business will have one of Australia’s most advanced search marketing teams working to build a foundation for your company’s success online.

OUR EXPERTISE

Data Driven PPC

Search Engine Ready

Real Time Optimization

ROI Based Reporting

Innovative Ads Creation

E-Commerce Strategies

Behavioral Audience Targeting

Multi-Variate Campaign

How we do it, its not our best practice; it is the best practice.