If you’re looking for serious business growth, SEO, or search engine optimization is the strategy for you. Why does it work? Simple! It targets the users that are most likely to convert on your website, and takes them there.
A custom SEO campaign with Digitect targets on-page and off-page SEO, which includes things like keyword research and content implementation, to help your most valuable audience find you online.
Not only that, but our award-winning team of SEO experts (and your dedicated account manager) will analyze the results of your business’s SEO strategy to ensure that your campaign is performing at its best.
Are you ready to start optimizing your site for organic search? Contact us online to chat with an experienced strategist from our SEO team about not only improving your company’s search engine rankings but also earning more revenue from them.
ABOUT OUR SEO AUDIT SERVICE
The SEO audit process begins with an overall analysis of your website to assess what action is needed to best optimize it for search engines. Based on this analysis, Digitect offers recommendations for improving your website to boost your overall search engine rankings. These recommendations may include, but are not limited to, duplicate content, broken links, dangling links, similar title tags, duplicate meta descriptions, web copy editing, HTML validation, browser and resolution compatibility, page loading times, search engine rankings, site statistics, and error pages. All of this is included in both our off and on page SEO audit.
All of the factors listed above are just some of the many elements Digitect will address during the SEO audit process. Each of these factors provide some type of impact in attracting search engine crawlers and — by extension — customers to your site. Our full SEO audit will show us exactly where you can improve so you can start ranking better in search engines.
The SEO audit project duration is approximately one month. Our full SEO audit service takes 30 days for the basic plan and 45 days for the market leader option. During this time, Digitect will completely analyze and assess your website with our SEO audit services to determine the best strategy for you moving forward, and provide advice on what to change so that your site performs better in organic search rankings. Afterward, we’ll show you our SEO audit report so you can see areas of potential improvement in detail.
You can find more information on our SEO audit pricing in the chart below.
ON-PAGE FACTORS AFFECTING SEO
What’s the point in having an attractive website if no one ever sees it? We’ve seen a lot of clients who have beautiful, engaging, and well-crafted websites that just can’t rank in search engines, and they don’t understand why. Why doesn’t a website rank well if it’s attractive and has a lot to offer?
Frequently, the issue in these situations is content in one form or another. This could mean not enough content on each page (“thin content”), similar or missing title tags and meta descriptions, or multiple URLs pointing to the same page (“duplicate content”). Digitect will identify these on-page ranking barriers and recommend the necessary changes all with an SEO audit. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.
OFF-PAGE FACTORS AFFECTING SEO
Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed.
The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at Digitect, we have a suite of services enabling off-page analysis and comparison. Digitect will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online.
ADDITIONAL SERVER CONFIGURATION FACTORS
HOW DO I GET STARTED WITH A SEO AUDIT?
Simply call or email one of our Internet marketing experts via the contact information below to start your SEO site audit. Our team will work with you to determine which of our two SEO audit service plans are best for your website, then schedule the process when it’s right for you. At the end, we’ll present you with a report of our findings, and walk you through the next steps in getting your website ranking highly.
Whether you want a local SEO audit or you’re looking for a third party to conduct an online SEO audit, Digitect is your reliable, professional, and affordable solution.
When we kick-off an SEO campaign, we begin by doing a deep dive into your company, your website, your competitors and your industry. We put on our detective hats and use data to put together a roadmap for your website.
- In-depth Competitor Analysis
- Site & Server Analysis
- Analyze 200+ On-Site SEO Factors
From IA to UX, we make hundreds of changes both big and small to your website designed to better help Google understand who you are.
- Attention-grabbing titles & meta descriptions
- Improve usability
- Update Site Architecture
- Website Copy That Converts
- Longform Copy That Educates
- Informative Blog Posts That Intrigue
- Content Promotion
- Relevant Mentions From Blogs/Press
- Viral Marketing Campaigns
- Conversion Path Analysis
- Calls-to-action Improvements
- Continual Improvements Via ROI Tracking
WHEN TO CONSIDER GOOGLE MAPS SEO
But before you settle on local SEO services for your business, consider your target market. There are many industries that would do well to optimize their site for Google Places — namely local companies that want to show that they are a local company. As a local SEO company, we’ve learned which businesses benefit most from local listings.
This is by no means an exhaustive list, and it’s possible that your business can still benefit from local SEO consultants even if it’s not in one of the industries listed above. Local SEO services for businesses can take many different forms and work for many different business models. Give us a call today to see how we can help your local company with its SEO efforts!
GOOGLE BUSINESS VIEW: 360° VIRTUAL TOURS OF YOUR BUSINESS
Google Business View is a fast, affordable way to drive more traffic to your Google Maps listing and website. By partnering with a local, trained, Google trusted photographer or agency, you can create a beautiful 360° virtual tour of your business environment and invite potential customers and clients inside! Customers can conveniently see Business View tours in Google search results, Google Maps, and Google+, allowing you to stand out against competition. You can also include a link to your virtual tour on your website, social media networks, blog, newsletters, and more to round out custom SEO for Google Maps.
GOOGLE BUSINESS VIEW PRICING ESTIMATES
Digitect partners with our clients to select a local execution partner who is Street View Certified by Google. These partners help create Google-approved imaging of your location to help boost your local SEO efforts. Pricing is unique to each local partner. Digitect can help guide you to the partner that pairs best with your campaign goals and budget.
HOW DOES DIGITECT PICK ECOMMERCE SEO PRICING?
WHY DOES ECOMMERCE NEED SEO?
Digitect has some of the best Internet marketers in the industry with more than 15 in-house AdWords Certified Professionals. Your Internet marketer will be PPC Certified, and your campaign will benefit from their vast experience of running paid campaigns. Digitect has been offering Internet marketing services since PPC was an advertising option.
If you’ve been researching PPC pricing, you’ve probably found that most firms do not list their pay per click management pricing online. While we can’t speak for the logic behind their decision, Digitect’s policy is to provide clients with the best solutions possible, including honest estimates on PPC management pricing, without smoke screens. We’re up-front with what each plan involves so our clients know exactly what is included in their PPC management prices.
WHAT’S DIGITECT’S SEO PROCESS FOR ECOMMERCE?
Ecommerce SEO is a multi-faceted process. When you start selling online, you want to be sure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords.
Search engines rely on matching the words that people are searching for to the words that are found on your website, meaning SEO for an ecommerce website includes informative, descriptive text. If you have the words on your site that shoppers will be typing into a search engine, you stand a better chance at being found. However, it can be difficult to figure out which words to add to your site, and secondly, how to make sure that you have room for all of the different phrases you need. To start the ecommerce search engine optimization process, you should first know what keywords or phrases you want to target.
HERE'S HOW WE START OUR ECOMMERCE SEO PROCESS FOR OUR CUSTOMERS, AND WHAT YOU CAN EXPECT WHEN YOU WORK WITH US.
1. KEYWORD IDENTIFICATION
Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are often called keywords or key phrases. By researching online using free tools, asking your customers how they describe your products, or working with you to find the keywords you already know are successful, we’ll find out how you should be describing your store or products to rank highly in searches.
Keywords most often pertain to your products or their central theme. For example, if your ecommerce store sells dog supplies, you would expect to show up in a search for “dog supplies.” So when you develop content for your website, this phrase should be included. This is a critical ecommerce SEO service to establishing an effective strategy for your business.
2. KEYWORD IMPLEMENTATION
The next step in our process is to implement the keywords we’ve found to be most relevant to your website. These keywords will likely be implemented in a number of places, including in your store’s homepage, page titles, meta descriptions, product descriptions, and so on. This step is essential to e commerce SEO, ensuring you show up in search results when potential customers need your services.
You can do your own copywriting to implement these recommended keywords, or Digitect can help you with some of it. Some copywriting is included as part of our ecommerce SEO pricing, which you can see above.
3. PRODUCT PAGE OPTIMIZATION
Every page on your website should be optimized for search engines. When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.” If someone searches for “green rubber dog bone,” you’re probably not going to have this long-tail keyword on your homepage — but it will appear on the product page for this item.
To ensure that your product pages are best optimized for high rankings, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It may also be a good idea to include the model number (if there is one) so you show up in searches for that, too.
Your product pages should also include images of the items you are selling. Although images themselves have little impact on SEO, including alt text that describes each image is another way that you can get keywords on a page.
We’ll review each page of your website in-depth to ensure that you’re targeting long-tail keywords, that your images are optimized with alt text, and that you’re not missing crucial SEO elements like title tags.
4. NAVIGATION OPTIMIZATION
Ecommerce SEO includes making your site user-friendly. Your website should be easy for users to navigate, even if you carry a wide variety of products. We’ll make sure that everything is sorted into sections or categories, and that there is a link to each top level page from somewhere in your menu.
Your navigation needs to be easy to use and understand. If it’s not, you may find that users are getting confused and leaving your site almost as soon as they arrive. Why stay if they can’t find what they want? This quick departure, also called a “bounce,” can lead to a higher bounce rate. High bounce rates tell search engines that your website is not as relevant as you claim for specific terms or keywords, and can lead to your ranking dropping. So avoid confusing your visitors at all costs!
One of the best ways we’ve found to improve SEO for ecommerce is to use breadcrumb navigation. Breadcrumbs are small links that appear at the top of menu, category, or product pages. Like the story of Hansel and Gretel, a trail of breadcrumbs on a website leads you back where you were previously. We’ll use this method to add links and keywords to your pages and give your users a chance to find their way when they are lost.
5. CONTENT PRODUCTION
Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to add some original content to your ecommerce store. Content can come in the form of a blog, articles, press releases, and even whitepapers or eBooks. A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy. Establishing yourself in these ways is a bonus to both your ecommerce search engine optimization and customer assurance.
Most ecommerce websites choose to set up a blog for this purpose. Blogs come in many shapes and sizes, and can have one post a month or multiple posts a day. For your online store, you may find it easiest to focus on one or two posts a week. You can write about anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you could even post photos of cute animals or run a “cutest pet” contest.
Additional content may take the form of press releases about important company events, articles about industry topics you are knowledgeable about, or even long-form content like an eBook. As long as this content contains a few keywords (or even links to your site), it will be seen as relevant and may help your rankings.
As you can see above, Digitect includes quarterly content as part of your ecommerce SEO plan. What form this content takes is up to you, and we’ll work together to decide what kind of content is best for your website, then create it for you and implement it on your site. SEO for ecommerce sites includes all of these factors and more to make your website rank as highly as possible.
READY TO MAKE YOUR STORE MORE VISIBLE ONLINE?
VALUE OF OUR SEO AUDIT SERVICES
Strategy and execution. These two factors are fundamental to Digitect’s approach to SEO. Personalized to your business, it not only grows your organic Google footprint but also helps to develop your real-world business by integrating with your overall marketing plan.
We know you are different, every client is. Our SEO consultants spend time getting to know your business, competitors, goals and the market you exist in to completely understand what is valuable to your business. All this happens even before you have engaged our services through our dedicated research team.